Last updated: April 2026
1. Introduction
Ashton Court Hotel is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, make a reservation, or stay at our hotel located at 5-6 Louisa Terrace, Exmouth, Devon EX8 2AQ, United Kingdom.
2. Information We Collect
We may collect the following types of personal information:
- Booking Information: Name, email address, telephone number, postal address, payment card details, arrival and departure dates, room preferences, and any special requests.
- Website Usage: IP address, browser type, pages visited, time spent on pages, and other analytical data through cookies.
- Communication: Records of correspondence if you contact us by email, telephone, or through our website contact form.
- Guest Records: Information provided during your stay, including dietary requirements, accessibility needs, and feedback.
3. How We Use Your Information
- To process and manage your room reservations
- To provide you with hotel services during your stay
- To communicate with you regarding your booking or enquiry
- To process payments securely
- To send you marketing communications (only with your consent)
- To improve our website and services
- To comply with legal and regulatory obligations
4. Legal Basis for Processing
- Contract: Processing necessary to fulfil your booking and provide our services.
- Legitimate Interest: To improve our services and manage our business operations.
- Consent: For marketing communications and non-essential cookies.
- Legal Obligation: To comply with applicable laws and regulations.
5. Data Sharing
We may share your personal information with payment processors, booking platforms (Clock PMS), service providers, and legal authorities when required by law. We will never sell your personal information to third parties.
6. Cookies
Our website uses essential cookies, analytics cookies, and third-party cookies. You can manage your cookie preferences through your browser settings.
7. Data Retention
We retain your personal data for up to 6 years after your last stay, in accordance with our legal and business obligations.
8. Your Rights
Under the UK GDPR, you have the right to access, rectify, erase, restrict processing, port your data, object to processing, and withdraw consent at any time.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data. All payment transactions are encrypted and processed through secure, PCI-compliant systems.
10. Contact Us
- Email: reception@ashtoncourthotel.co.uk
- Phone: +44 (0)1395 263002
- Address: Ashton Court Hotel, 5-6 Louisa Terrace, Exmouth, Devon EX8 2AQ
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.